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Digital Video Outpaces Linear Ad Spending

Digital Video Outpaces Linear Ad Spending

Digital video advertising spend has officially surpassed linear TV for the first time.

This shift marks a significant milestone in advertising trends, indicating a pivot towards digital channels over traditional mediums.

Gig Economy Growth Trends

Gig Economy Growth Trends

The gig economy is rapidly expanding, with significant implications for the workforce and businesses.

This shift offers both challenges and opportunities for small to mid-market company leaders.

Founders Must Prioritize When Pursuing Deals

Founders Must Prioritize When Pursuing Deals

This article underscores the necessity for founders to selectively prioritize opportunities and aggressively pursue the most promising ones.

It emphasizes the importance of focus and discernment in ensuring business growth and success.

Majority of Family Firms Eye Growth in Current Year

Majority of Family Firms Eye Growth in Current Year

Over 75% of family-owned businesses are optimistic about their growth prospects for this year, indicating resilience and adaptability.

This optimism, despite economic uncertainties, underscores the unique strengths and challenges facing these enterprises.

Mastering Client Acquisition Tactics

Mastering Client Acquisition Tactics

Discovering and implementing effective client acquisition strategies is crucial for business growth.

It’s about understanding what works, adapting to market demands, and refining marketing efforts.